WINSTON-SALEM, NC — SonicAire, a manufacturer of dust control systems, reports that Jordan Newton, P.E., is now owner and company president.

Newton, who previously was chief operating officer, brings more than 20 years of fire safety expertise, the company says, along with 15 years of SonicAire leadership experience to his new role.

SonicAire’s specialized industrial fans provide automatic, overhead lint and dust control for drycleaning and laundry facilities.

“I am thrilled to be passing the baton of SonicAire’s leadership,” says Brad Carr, founder and former company president. “Jordan has been our chief operating officer for the past five years and has been a core member of the SonicAire family for over 15 years. This transition comes at the right time, as we have cultivated a flourishing culture rooted in our core focus of ‘showing God's goodness.’

“Jordan’s deep institutional knowledge, shared values and instrumental role in building our leadership team ensure that SonicAire will continue to leave a ‘good wake’ and is perfectly positioned for great innovation in the coming years.” 

Since joining SonicAire in 2010, Newton has held several leadership positions, including vice president of sales and engineering and VP of engineering and innovation. His tenure has been marked by significant product development and market expansion. As COO, the company says, he has successfully integrated the company’s operations while upholding core values and advancing its strategic vision. 

“I’m incredibly grateful for the opportunity to keep serving this talented, mission-driven team at SonicAire,” Newton says. “Every day, we work to help our customers create safer, healthier and more efficient environments for their teams, and I couldn’t be more excited about where we’re headed next.”

Newton’s experience, the company says, includes forensic engineering, fire/explosion investigations and certification of firefighting equipment at Underwriters Laboratories. He was also recently appointed to the NFPA 660 Technical Committee on the Fundamentals of Combustible Dusts.