LAS VEGAS — Al Phillips Cleaners in Las Vegas has promoted both Martin Masse and Laurie Weaver to executive vice president and announced plans to launch a discount dry cleaning and laundry brand this summer.

Masse and Weaver will jointly oversee wholesale, B2B and retail pickup and delivery sales. Masse will also continue managing production, logistics and maintenance, while Weaver will continue overseeing the retail store fleet, including traditional stores and 24/7 smart stores. Both report to Nick Gausling, chief operating and financial officer.

Justin Koh, CEO of Al Phillips Cleaners and executive chairman of parent company Timeless Cleaners, Inc., says the promotions create a direct line of accountability between service delivery and sales across all customer channels.

The company also plans to launch a pickup and delivery service under the Discount Dry Cleaning brand in the Las Vegas Valley. Gausling says the new brand will focus on essential professional cleaning and steam finishing while omitting customization, special handling and real-time support to offer a lower price point.

“It’s clear that the American consumer is economically stressed,” Gausling says. “While our current offerings are an excellent value for people seeking boutique professional garment care including hand spotting and premium finishing, we recognize that not everyone needs or can afford our comprehensive flagship services.”

Al Phillips Cleaners was founded in the 1960s as Al Phillips the Cleaner. The company operates alongside sister brand Thrift DLux Cleaners in Southern Nevada.