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February 22, 2011

CHICAGO — The year was 1977. I was 20 years old, creating advertising supplements for shopping malls, and I had the opportunity to use a new technology—the Exxon QWIP machine.

I would put a piece of paper into a small mimeograph-like machine and put a phone handset into a cradle; then, I would stand in amazement as the paper spun. Four minutes later, an ad produced in New Jersey was visible in Maryland. Wow—a technology that communicated printed matter through a phone!

January 11, 2010

EDGEWATER, N.J. — The CBS reality special I Get That A Lot showcased drycleaning last week, with celebrity chef and talk-show host Rachael Ray working the counter of a small New Jersey plant.

The show puts famous people in everyday jobs, where they are inevitably recognized by patrons. The celebrities attempt to trick customers into believing that they are not famous — often doing a poor job on purpose — until they reveal the truth for the hidden cameras.

October 10, 2008

I’m amazed at the reaction of some “cleaners” when they first realize that stain removal is as much an art as it is a science. But one must have the science mastered before crossing over to the “artist” side of the profession.