PEMBROKE, Mass. — For every child, and even some adults, birthdays are one of the “big deal” events of the year. We all know a grown-up who starts hinting weeks in advance that his birthday is coming up, and wants everyone to make a big deal of the occasion, possibly even throwing him a birthday party.
Your business has a “birthday” every year, so why not celebrate it? Why not throw a party on that day, whenever the actual event occurs?
“Too much trouble,” says one dry cleaner. “No one cares about our birthday.”
“Businesses don’t celebrate birthdays” is another reason commonly given. But do we have to go along with the conventional wisdom? Do things the way they’ve always been done in the past? I hope not.
Sure, putting on an event involves extra effort and expense. But you will be rewarded: