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October 5, 2011
Routes to Success (Part 2 of 2)

CHICAGO — The decline of Blockbuster’s DVD rental business that led to bankruptcy and the closure of hundreds of its brick-and-mortar stores across the country last year is a wake-up call for drycleaners, warns “The Route Pro” James Peuster.

Why? Because drycleaning and Blockbuster have something in common: it’s necessary to make two trips for service.

“You rent a movie, you go home, you return it next time,” he says. “You drop off clothes, go home, you pick them back up. Very few retail situations require two trips for service. This is why routes are now essential.”

But the drycleaner who is considering starting route service better be serious about it, Peuster says, because not being fully invested in the effort can create more headaches than they’re worth.

For 10 years, Peuster has been an “on- and off-site coach, specifically for routes.” The goal of his consulting business is “to make sure people do routes right, or not at all.”

November 30, 2010
Commercial Real-Estate Market Improving, Economists Say

NEW ORLEANS — While still experiencing challenges, the commercial real-estate market could see signs of steady improvement in the near future, specifically concerning lending, according to two economists addressing the 2010 Realtors Conference & Expo here.

National Association of Realtors (NAR) Chief Economist Lawrence Yun and Hugh Kelly, clinical professor of real estate at New York University Schack Institute of Real Estate, shared their predictions surrounding the commercial market, indicating a slight improvement in commercial lending.

March 19, 2008
A Love/Hate Relationship with Growth

You’ve been told it’s important to grow. Your alternatives? To shrink or stay exactly the same as you are now. Before you make a decision on this, explore your alternatives.

Shrinking your business may look enticing. You may even imagine the sigh of relief you’ll feel. Reducing the number of distribution points and the employees supporting them generally reduces the number of problems and day-to-day issues you’ll face.

February 25, 2008
Are You Ready for Recession?

Drycleaners are experiencing what may be the worst time in the history of the industry. Economists are predicting that the U.S. is either in a recession or at the start of one.

Orders for durable goods are down, the dollar is at a new low, home foreclosures are rising fast, and fuel costs are going up with no end in sight. New home construction is at its lowest in 27 years. Business in the future is going to be bleak, the experts say. All I can say is, “Welcome to the world of drycleaning.”

January 16, 2008
Promote Yourself Boldly

Every drycleaner spends money on advertising and promotions. But how many do it wisely? One marketing guru has figured out that only 10% of advertising dollars spent are effective. That’s 10 cents on the dollar — not too outstanding a return.