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The National Cleaners Association will present its Advanced Stain Removal and Intensive Bleaching Course on April 21 in Bronx, N.Y.

For more information, call 212-967-3002 or e-mail ncaiclean@aol.com. 

The National Cleaners Association will present its Avoiding Claims Course: What You Need to Know About Fabrics & Stain Removal on Sept. 8 in Nanuet, N.Y.

For more information, call 212-967-3002 or e-mail ncaiclean@aol.com.

The National Cleaners Association (NCA) will present its Basic Pressing & Finishing Course on Sept. 21 and Sept. 22 in Bronx, N.Y.

For more information, call 212-967-3002 or e-mail ncaiclean@aol.com. 

The National Cleaners Association (NCA) will present its two-day DEC Certification Course on April 7 and April 14 in Nanuet, N.Y.

For more information, call 212-967-3002 or e-mail ncaiclean@aol.com. 

The National Cleaners Association will present its Extreme Stain Removal Course on July 14 in Miami, Fla.

For more information, call 212-967-3002 or e-mail ncaiclean@aol.com.

The National Cleaners Association (NCA) will present its Intermediate Stain Removal and Bleaching Course on July 28 in Bronx, N.Y.

For more information, call 212-967-3002 or e-mail ncaiclean@aol.com. 

The National Cleaners Association (NCA) will present its Radical Drycleaning/Stain Removal Course on Feb. 11 through Feb. 15 in Northvale, N.J.

For more information, call 212-967-3002 or e-mail ncaiclean@aol.com.

The National Cleaners Association (NCA) will present its Technical Training At Counter for Customer Service Reps Course on March 3 in Nanuet, N.Y.

For more information, call 212-967-3002 or e-mail ncaiclean@aol.com. 

The National Cleaners Association (NCA) will present its Technical Training II Course — Interactive Training for CSRs on April 7 in Nanuet, N.Y.

For more information, call 212-967-3002 or e-mail ncaiclean@aol.com. 

The National Cleaners Association (NCA) will present its Wet Cleaning Course on Oct. 27 in Bronx, N.Y.

For more information, call 212-967-3002 or e-mail ncaiclean@aol.com. 

The National Cleaners Association will present its Basic Spotting 101 Course on June 9 in Bronx, N.Y.

For more information, call 212-967-3002 or e-mail ncaiclean@aol.com for more information.

LONG BEACH, Calif. — Brian Wallace, president/CEO of the Coin Laundry Association, was given a daunting task: to capture the audience’s attention during the final hour of a regional dry cleaning and laundry trade show in sunny Southern California.

But his task was no more challenging than one faced by every dry cleaner: to successfully market his or her store(s) in an environment where potential customers have access to information almost instantaneously and from a variety of sources.

On top of all the other “hats” that a dry cleaner “wears”—customer service, maintenance, production, human resources, accounting—he or she can add one more hat to that mix: director of marketing, Wallace told attendees of Fabricare 2012.

“You work incredibly hard for your business, but the fact of the matter is things have changed. … We’re all trying to reinvent ourselves on the fly, trying to deal with the new marketplace. I think that trying to come to grips with some of the new marketing techniques is really an important part of that overall process.”