PUERTO RICO — The Five-Star Brainstorming conference, co-sponsored by the Drycleaning & Laundry Institute and the National Cleaners Association, was pronounced a success by organizers and attendees.
About 50 dry cleaning professionals gathered at a Puerto Rican resort in mid-January to discuss customer trends and produce ideas to improve their businesses. The unique gathering, the first time the two groups have co-hosted a conference, featured a number of speakers, including Brian Carter, co-author of Facebook Marketing.
“He showed attendees that you really can make money with Facebook,” says Brian Johnson, DLI director of education and analysis.
Identifying different levels of familiarity with online marketing among audience members, Carter tailored his talk to involve all attendees. He provided basic steps that everyone, even those with only 15 minutes per month to spend on the project, could take, including creating a Facebook page and running a simple Facebook ad to promote their business in their area.
