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December 27, 2012
Is Experience Interfering with Greater Success?

SAN FRANCISCO — Isn’t it reasonable that the way the industry was run when you learned the business may need an update?

SAN FRANCISCO — Often, your biggest asset can also be your biggest obstacle. Your positive experience that led to past success can blind you to the current opportunities that exist with new approaches.

Some examples might be:

March 3, 2011
Living Social

CHICAGO — Where would your business be without the Internet? Even if you never built a website, Google and Yelp! tell people where you are, what you do and how well you do it. With their smart phones and iPads, people no longer reach for the Yellow Pages. Time and technology have marched on.

Operators are embracing the social media to help communicate with customers and build brands.

CHICAGO — Where would your business be without the Internet? Even if you never built a website, Google and Yelp! tell people where you are, what you do and how well you do it. With their smart phones and iPads, people no longer reach for the Yellow Pages. Time and technology have marched on.

March 1, 2011
Connect with Customers in Every Medium

CHICAGO — This month’s issue goes to the core of what all drycleaning business owners should do. That is, to use advances in technology to reduce costs and to build customers and revenues.

You can use your current customer base to connect with, engage and find more customers. And the customer databases in your point-of-sale (POS) system are a great tool to use to increase sales, build loyalty and retain big spenders.

May 28, 2010
Cleaners Showcase: Rustling Up Business

ARLINGTON, Texas — Although a bit smaller than usual, the 2010 Southwest Drycleaners Association (SDA) Cleaners Showcase, held in Arlington, Texas, in April, had everything an enquiring operator could want in a show: exhibits, meetings, networking, seminars and awards.

Preconvention events included a seminar with “Cowboy Cleaner” Kenny Slatten, “Production Motivation Criteria for Today’s Owners/Managers,” which covered ways to use downtime effectively while the economy recovers.

August 12, 2009
Networking in The Virtual World

One of the biggest buzzwords in business today is “social networking,” but many drycleaners are out of the loop. Social networks such as Facebook, LinkedIn and Twitter have their own vocabulary — but is it gibberish?

When websites were new, some drycleaners jumped right in; others thought they were unimportant. Some waited and built websites as they became expected, but still might wonder why. After all, you sell drycleaning, not computers.