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The National Cleaners Association (NCA) will present its Basic Pressing & Finishing Course on Feb. 16 and Feb. 17 in Bronx, N.Y.

For more information, call 212-967-3002 or e-mail ncaiclean@aol.com. 

The National Cleaners Association (NCA) is sponsoring its two-day DEC Certification Course on Jan. 27 and Feb. 3 in Nanuet, N.Y.

For more information, call 212-967-3002 or e-mail ncaiclean@aol.com. 

The National Cleaners Association (NCA) will present its two-day DEC Certification Course on July 14 and July 21 in Nanuet, N.Y.

For more information, call 212-967-3002 or e-mail ncaiclean@aol.com. 

The National Cleaners Association (NCA) will present its Intermediate Stain Removal and Bleaching Course on July 28 in Bronx, N.Y.

For more information, call 212-967-3002 or e-mail ncaiclean@aol.com. 

The National Cleaners Association (NCA) will present its Radical Drycleaning/Stain Removal Course on Feb. 11 through Feb. 15 in Northvale, N.J.

For more information, call 212-967-3002 or e-mail ncaiclean@aol.com.

The National Cleaners Association (NCA) will present its Technical Training At Counter for Customer Service Reps Course on March 3 in Nanuet, N.Y.

For more information, call 212-967-3002 or e-mail ncaiclean@aol.com. 

The National Cleaners Association (NCA) will present its Wet Cleaning Course on March 17 in Bronx, N.Y.

For more information, call 212-967-3002 or e-mail ncaiclean@aol.com. 

LONG BEACH, Calif. — Brian Wallace, president/CEO of the Coin Laundry Association, was given a daunting task: to capture the audience’s attention during the final hour of a regional dry cleaning and laundry trade show in sunny Southern California.

But his task was no more challenging than one faced by every dry cleaner: to successfully market his or her store(s) in an environment where potential customers have access to information almost instantaneously and from a variety of sources.

On top of all the other “hats” that a dry cleaner “wears”—customer service, maintenance, production, human resources, accounting—he or she can add one more hat to that mix: director of marketing, Wallace told attendees of Fabricare 2012.

“You work incredibly hard for your business, but the fact of the matter is things have changed. … We’re all trying to reinvent ourselves on the fly, trying to deal with the new marketplace. I think that trying to come to grips with some of the new marketing techniques is really an important part of that overall process.”

Drycleaning & Laundry Institute Seal of Approval Webinar: E-Mail Marketing.

GreenClean 2011. An international business conference open to all drycleaners interested in a prosperous future. Hosted by GreenEarth Australasia. To be held in Adelaide, South Australia. Call 25-340-570-43 or e-mail info@gecleaning.com.

DEC Certification. Two-day New York DEC Environmental Training Course. Korean language course to be held at the New York School of Drycleaning in New York, N.Y., July 10 & 17. Registration is $795 for members, $1295 for nonmembers. E-mail ncaiclean@aol.com or call 212-967-3002.

Technical Training at Counter for Customer Service Reps. One-day NCA course, to be held in New York, N.Y., Oct. 2 from 8:30 a.m.-5:00 p.m. Registration is $250 for members, $350 for non-members, complimentary for NCA Platinum members. Call 800-888-1622 or e-mail ncaiclean@aol.com.