CONCORD, N.C. — I was interviewed recently for one of those all-too-common consumer reports on drycleaning. The reporter recounted horror stories at the cleaners. Soon, she hit a nerve: “My mom said that cleaners used to get out stains, but today they just make excuses.”
I sincerely hope that she is not referring to your operations. The technical side of garment cleaning carries as much importance to your success as do your promotional efforts. A reputation for poor quality and indifferent service will render each dollar you spend on advertising worthless.
I often hear that two stains—soy sauce and balsamic vinaigrette—are “impossible” to remove. Not true. Armed with knowledge and by giving a little effort, you can remove them and enhance your professional reputation.