P&G’s new Tide-brand plants could be the wave of the future, if franchise operators can keep the consumer experience fresh.
LEAWOOD, Kan. — Procter & Gamble, maker of America’s best-selling laundry detergent, is now in the drycleaning business. The company picked the Kansas City suburb of Leawood, Kan., as the location for its flagship Tide plant, which won a Merit Award in this magazine’s 2009 Plant Design Awards.