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Content about Tide

May 5, 2011

P&G’s new Tide-brand plants could be the wave of the future, if franchise operators can keep the consumer experience fresh.

LEAWOOD, Kan. — Procter & Gamble, maker of America’s best-selling laundry detergent, is now in the drycleaning business. The company picked the Kansas City suburb of Leawood, Kan., as the location for its flagship Tide plant, which won a Merit Award in this magazine’s 2009 Plant Design Awards.

March 30, 2011

CHICAGO — The talk of the industry always seems to hinge on the newest big company to make the scene. And following extensive research from parent company Procter & Gamble, Tide has entered drycleaning well-funded.

Some pundits in the industry doubt Tide stores’ potential, while others think their success is practically guaranteed. History shows us it can be very difficult to “roll up” the drycleaning industry and build a large chain, however. Remember PurpleTie?

September 8, 2008

KANSAS CITY, Kan. — Detergent and consumer-products giant Procter & Gamble will team with GreenEarth Cleaning to open three Tide-branded drycleaning stores in the Kansas City metro area this month.

Testing the market for branded, “environmentally friendly” drycleaning services, P&G says it will work with an existing operator to convert two plants to the Tide Dry Cleaners flag, and build one new store. P&G plans to test various wetcleaning processes and dryclean exclusively with GreenEarth.

September 8, 2008

KANSAS CITY, Kan. — Detergent and consumer-products giant Procter & Gamble will team with GreenEarth Cleaning to open three Tide-branded drycleaning stores in the Kansas City metro area this month.

Testing the market for branded, “environmentally friendly” drycleaning services, P&G says it will work with an existing operator to convert two plants to the Tide Dry Cleaners flag, and build one new store. P&G plans to test various wetcleaning processes and dryclean exclusively with GreenEarth.