CONCORD, N.C. — I am hoping we have turned the corner on the “casual workplace” trend and will begin to see an increase in the neckties to be cleaned. Much like the rebirth of natural fibers 25 years ago, many cleaners have little experience in the proper cleaning and finishing of a necktie.
Men have an emotional attachment to their ties. Favorite ties are worn until the edges and knot areas are threadbare. I am guilty of having more than 50 ties, but I wear one from the same eight or 10 on most occasions. My red tie with diamond shapes of royal blue and silver has been retired but still brings back memories of my first consulting job.
Cleaning a necktie is as much art as it is skill. It involves knowing more about what not to do than about aggressive techniques. Ties are not cheap. Polyester ties often sell at between $20 and $50; a good silk tie may sell for around $140. At the point where emotion and investment meet, the cleaner can easily find a profitable item.