SAN FRANCISCO — During visits to couture cleaners in large cities, it is always amazing to see the many garments and other textile items that are shipped from outlying regions for cleaning by these expert cleaners.
These shipments do not always contain haute couture, heirlooms or vintage collections. Often, the contents are simply nice quality and easy to process by any competent cleaner with attention to detail and professional skill.
More often than not, these expensive items are transported at the suggestion of the retail stores that sell them, because many retailers tend to distrust the ability of local cleaners to care for luxury fashions.
Many cleaners do not wish to incur the risk of cleaning pricey specialty garments and $1,500-plus bed linens, but you may wish to retain this work in your own market.
If you do want to target the “special” garments in your area, there are several steps you can take to become the cleaner of choice for the discriminating customer.