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October 30, 2012
Positioning Yourself for Luxury Item Care

SAN FRANCISCO — Take these steps to become the cleaner of choice for the discriminating customer

SAN FRANCISCO — During visits to couture cleaners in large cities, it is always amazing to see the many garments and other textile items that are shipped from outlying regions for cleaning by these expert cleaners.

These shipments do not always contain haute couture, heirlooms or vintage collections. Often, the contents are simply nice quality and easy to process by any competent cleaner with attention to detail and professional skill.

More often than not, these expensive items are transported at the suggestion of the retail stores that sell them, because many retailers tend to distrust the ability of local cleaners to care for luxury fashions.

Many cleaners do not wish to incur the risk of cleaning pricey specialty garments and $1,500-plus bed linens, but you may wish to retain this work in your own market.

If you do want to target the “special” garments in your area, there are several steps you can take to become the cleaner of choice for the discriminating customer.

August 28, 2012
Profiling Customers to Increase Your Dry Cleaning Sales and Profit

SAN FRANCISCO — More you know about customers, more you can engage them with services

SAN FRANCISCO — The more you know about your customers, the more you can engage them with your services. The more you know about your best and most profitable customers, the more you can attract prospects that will become best customers.

So how do you go about it? You may have worked on compiling demographic information such as age, location and income levels. But is that enough?

DEMOGRAPHIC AND PSYCHOGRAPHIC PROFILING

Let’s use a hypothetical example: you have determined that you want to target consumers who earn more than $150,000, live in a specific ZIP code, are 35-45 years old, own a home worth more than the median price in your market, and have a college degree.

I’m going to describe two prospects:

November 28, 2011
What’s All the Fuss About Haute Couture?

SAN FRANCISCO — Since the November/December issue of American Drycleaner features fashion and fabricare, it might be opportune to examine the impact of the haute couture runway fervor on the day-to-day business of dry cleaning.

GOOD FOR BUSINESS

The obvious effect of the fashion previews is to help us determine what challenges may lay ahead in caring for the fashions that eventually arrive in our stores. The more important influence is likely much greater. Being attuned to fashion and the interests of passionate fashionistas is good for your business. And the fashion industry is the most direct path to reach these desirable, fashion-obsessed consumers.

The elusive next generation of young dry cleaning customers avidly follows fashion trends via all media, including electronic and print magazines. Fashion influence will direct them to your doors (or vans).

January 9, 2008
Hangers Makes San Diego 'Fast 100' for Fourth Year in A Row

SAN DIEGO, Calif. — Hangers Cleaners was recently named one of San Diego’s 100 fastest-growing private companies by the San Diego Business Journal — the fourth consecutive year the operation has made the list.