CHICAGO – Only one of the four regions managed sales gains in July compared to the previous year, according to the most recent AmericanDrycleaner.com StatShot survey.
The West registered the only July-to-July sales boost, and a minimal one at that, of 0.9%. The South saw sales plummet 9.3%, while Midwestern sales fell 4.6%. Sales were nearly flat in the Northeast, which suffered a 0.7% drop.
Some operators, particularly in the Midwest, blamed higher-than-average temperatures for the poor sales month.
“Too hot to do any business! No one is wearing any ‘drycleanable’ clothing in this heat,” wrote one Midwestern operator, while another proclaimed, “One of the hottest Julys in recorded history.”
But there were many more comments about our country’s struggling economy and its impact on small business, particularly in the South.
“Business seems to be declining rapidly,” lamented a Southern operator. “People are trying to save money any way they can and reducing their drycleaning use is one of them.”