ANN ARBOR, Mich. — Microsoft. Starbucks. Walmart. They’re all memorable names. You can bet that those companies carefully made sure they had exclusive rights to them.
Your business name may not be as distinctive or well known. Still, you’d hate to have a judge tell you that you can’t use it anymore. And if another business copied your name, you’d like to be able to go into court and put a stop to it.
So how do you protect the name of your business or service? We’ll look at a few techniques. But, ultimately, only you and your lawyer can decide how much effort and expense to invest in name protection.
Your decision will depend on many factors, including:
