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June 25, 2010
Small Businesses Using More E-Mail, Social Media in Marketing

HUNTINGDON VALLEY, Pa. — E-mail marketing is bringing significant value to small business, according to a survey from AWeber Communications, a provider of web-based e-mail marketing software for small businesses, with more than 82% of respondents planning to increase e-mail marketing in the next year.

"As the survey results indicate, e-mail marketing continues to be a measurable, effective tool that brings significant value to small businesses, regardless of the nature of their business," says Tom Kulzer, CEO and founder of AWeber.

February 9, 2010
Survey: Half of Drycleaners Say Marketing Pays

CHICAGO — More than half (50.9%) of drycleaners say that the marketing activities they use pay off in real dollars, according to this month’s Wire survey. Only 10.9% say that their marketing efforts haven’t paid off, while 38.2% aren’t sure. And that’s good news, since, on average, respondents report spending 3.5% of their firms’ annual gross sales on marketing initiatives.

February 23, 2009
SBA Issues Small-Business Scam Alert

WASHINGTON — The U.S. Small Business Administration (SBA) has issued a scam alert warning small businesses not to respond to letters that falsely claim to have been sent by the SBA and ask for bank-account information in order to qualify them for federal tax rebates.