SAN FRANCISCO — Are you thinking of changing or adding solvents? Are the various considerations adding to the complexity of making your decision? You are right to weigh all the issues, so perhaps we can outline some of them to help simplify your conclusions (for now).
Whatever choices you make, they may be only temporary because of the dynamic environment in which you operate your business.
This temporary nature is also true for this major decision regarding your choice of solvent(s), but the expense of a change complicates it further and limits the number of times you can make a change, so planning ahead is essential.
THE CONSIDERATIONS. For the purposes of this column, we are leaving the discussion of the negative effects of perc and other solvents to others. But the net effect of the perception-versus-reality argument is that many perceive dry cleaning as being “bad.” In addition to having a major impact on dry cleaners, that perception directly influences the thinking of politicians, regulators, landlords and consumers.
Your mission is to evaluate the impact on your operation.