CONCORD, N.C. — It seems to me that cleaners are looking for a remedy to tannin stains, but few are willing to make the commitment to gain the working knowledge and experience to solve the problem.
Stain removal requires a basic knowledge of fibers, fabrics and dyes. In an industry that is dominated by business models that proclaim “I can do it cheaper than you,” we fail to realize that we are stating to the consumer that there is little or no difference in service and quality.
Look around and you will see a difference in the marketplace. The “me too” cleaners that never bothered to set themselves apart are quietly fading away.
With the perception of a flat economy, the consumer is becoming more demanding about the quality of products and services. Start setting yourself apart from the competitors left in your area. This is the way to “steal” 5-10% from each competitor by acquiring the knowledge and techniques to remove the stains those competitors won’t or can’t get out of the customers’ garments.