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May 15, 2012
DLI Seal of Approval Webinar: Social Media Marketing, Part 2

Drycleaning & Laundry Institute Seal of Approval Webinar: Social Media Marketing, Part 2.

March 2, 2012
NEFA Workshop: Social Media and Marketing

The North East Fabricare Association (NEFA) will host a Talkin' Shop Workshop on Social Media and Marketing for Today's Marketplace on March 28 in Salem, N.H. For more information, contact Peter Blake, 800-442-6848, peter@nefabricare.com.

March 2, 2012
NEFA Workshop: Social Media and Marketing

The North East Fabricare Association (NEFA) will host a Talkin' Shop Workshop on Social Media and Marketing for Today's Marketplace on April 11 in Providence, R.I. For more information, contact Peter Blake, 800-442-6848, peter@nefabricare.com.

October 12, 2011
East Coast Drycleaners Educational Conference a Learning Bonanza

RIVIERA BEACH, Fla. — East Coast Drycleaning Equipment hosted the 2011 East Coast Drycleaners Educational Conference at its headquarters. The three-day event opened with a golf tournament before the educational conference.

On the agenda for the opening round of educational sessions were:

  • Air Quality & Maintenance, by Compressed Air Quality.
  • Safe & Effective Pre-Spotting at the Counter, by Dan Eisen.
  • Marketing & Social Media, by the South Eastern Fabricare Association (SEFA).
  • Receiving and Handling Specialty Items, by Radiant Leather Care.
  • Barcode Automation, by Iowa Techniques.
  • Basic Spotting Techniques, by Seitz Chemical.
  • State Environmental Regulations & Compliance, by the Department of Environmental Protection (DEP).

Sunday's agenda included:

March 3, 2011
Living Social

CHICAGO — Where would your business be without the Internet? Even if you never built a website, Google and Yelp! tell people where you are, what you do and how well you do it. With their smart phones and iPads, people no longer reach for the Yellow Pages. Time and technology have marched on.

Operators are embracing the social media to help communicate with customers and build brands.

CHICAGO — Where would your business be without the Internet? Even if you never built a website, Google and Yelp! tell people where you are, what you do and how well you do it. With their smart phones and iPads, people no longer reach for the Yellow Pages. Time and technology have marched on.

March 1, 2011
Connect with Customers in Every Medium

CHICAGO — This month’s issue goes to the core of what all drycleaning business owners should do. That is, to use advances in technology to reduce costs and to build customers and revenues.

You can use your current customer base to connect with, engage and find more customers. And the customer databases in your point-of-sale (POS) system are a great tool to use to increase sales, build loyalty and retain big spenders.

February 22, 2011
New Media, New Opportunities

CHICAGO — The year was 1977. I was 20 years old, creating advertising supplements for shopping malls, and I had the opportunity to use a new technology—the Exxon QWIP machine.

I would put a piece of paper into a small mimeograph-like machine and put a phone handset into a cradle; then, I would stand in amazement as the paper spun. Four minutes later, an ad produced in New Jersey was visible in Maryland. Wow—a technology that communicated printed matter through a phone!

July 30, 2010
To Tweet or Not to Tweet?

NEW YORK — Every drycleaner is looking for new ways to increase sales. A sluggish economy makes it particularly important to use marketing tools that can help tap new prospects at minimal cost.

That’s exactly what social networks such as Facebook, LinkedIn and MySpace do. Those services have gotten their fair share of attention in recent years, but the newest medium of all — Twitter — has perhaps the greatest potential for fattening your bottom line.

July 13, 2010
Survey: Drycleaners Embrace Social Media in Marketing

CHICAGO — Almost three-quarters (73.3%) of operators say they now use a website to market their businesses, this month’s Wire survey says, and almost two-thirds (63.3%) say they e-mail customers directly.

What’s more, drycleaners are rapidly coming up to speed with social-media tools — 46.7% report using Facebook, and 20.0% use Twitter. Just 13.3% of respondents do not use any new-media tools in marketing their businesses.

August 12, 2009
Networking in The Virtual World

One of the biggest buzzwords in business today is “social networking,” but many drycleaners are out of the loop. Social networks such as Facebook, LinkedIn and Twitter have their own vocabulary — but is it gibberish?

When websites were new, some drycleaners jumped right in; others thought they were unimportant. Some waited and built websites as they became expected, but still might wonder why. After all, you sell drycleaning, not computers.

July 21, 2009
Drycleaners Warm to Social Media, Survey Shows

CHICAGO — More than half (52.0%) of drycleaners are using social media tools in marketing their businesses, according to the most recent survey appearing in the Wire, American Drycleaner’s e-mail newsletter, while 48.0% are not.