One of the biggest buzzwords in business today is “social networking,” but many drycleaners are out of the loop. Social networks such as Facebook, LinkedIn and Twitter have their own vocabulary — but is it gibberish?
When websites were new, some drycleaners jumped right in; others thought they were unimportant. Some waited and built websites as they became expected, but still might wonder why. After all, you sell drycleaning, not computers.