CHICAGO — A drycleaner’s priorities often seem to be in a constant state of flux. Not long ago, everyone was saying you had to have a website. Today, you’ll hear that you have to be on Facebook and Twitter. Wow, when are you supposed to do the drycleaning?
Times change, customers change, and their preferred methods of communication change. Our methods of marketing, advertising, promotion, and delivery also must change, but we still have to find the time to clean clothes.