WILLIAMSBURG, Va. — Many “movers and shakers” in the textile care industry gathered here in mid-April for the Textile Care Allied Trades Association’s 2012 Annual Management and Educational Conference, the group reports.
Speaker Dean Minuto opened the meeting with an unusual but intriguing topic — utilizing the latest findings in neuroscience to learn how to tap the “buy button” in the human brain. Attendees left with tangible ideas on how to change the marketing and sales of their products and services for maximum effectiveness.
Hunter Lott discussed ways that businesses can stay out of court. He reviewed the important issues surrounding hiring and firing, pay scales, personnel manuals, and a host of other topics important to any business owner. Finally, Sheila Kloefkorn outlined the ways that companies can use online marketing and social media to promote their business in a cost-effective way.