CHICAGO — Dry cleaners employ a broad range of marketing initiatives to promote their business and services, and three-quarters believe their efforts pay off by generating real dollars, according to the results of this month’s AmericanDrycleaner.com Wiresurvey.
Maintaining a company website is the most common marketing initiative, used by 71.4% of respondents. A close second, at 66.7%, is community outreach.
Other popular efforts include print advertising (57.1%), direct-mail marketing (52.4%), e-mail marketing (42.9%), and social media (33.3%). A smaller percentage (14.3%) uses other outlets, including radio, for marketing.
What is the main goal of your company’s marketing initiatives? If you’re trying to accomplish a multitude of things simultaneously, then you’re not alone.
Roughly 57% of respondents say their main goal is multi-faceted: to encourage customer loyalty, increase brand awareness, build the customer case, and increase short-term sales.