NEW ORLEANS — So much to learn. So many people to see. And so little time.
You’ll face that predicament here at the Clean Show next month, especially now that the show is one day shorter than previous events. You are not alone: Confronted with crowded aisles and hectic booths, attendees too often return home with no more than a confused mass of general impressions.
You can do better. Trade shows can be powerful tools for boosting business profits. The secret is to plan for success, spend time wisely and prioritize tasks.
How to? Read these tips from trade show experts:
TIP 1: SET YOUR GOALS
“Before arriving at the show, make a plan with specific ‘keeper’ ideas,” says Mina Bancroft, a management consultant in Palo Alto, Calif. “Then prioritize them.”
Include specific descriptions of what you want to find at the show. Here are some possibilities: