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September 12, 2012
10 Secrets to Promoting Your Cleaner...Now! (Part 2 of 2)

LONG BEACH, Calif. — Make sure your message is where the people are

LONG BEACH, Calif. — Brian Wallace, president/CEO of the Coin Laundry Association, was given a daunting task: to capture the audience’s attention during the final hour of a regional dry cleaning and laundry trade show in sunny Southern California.

But his task was no more challenging than one faced by every dry cleaner: to successfully market his or her store(s) in an environment where potential customers have access to information almost instantaneously and from a variety of sources.

On top of all the other “hats” that a dry cleaner “wears”—customer service, maintenance, production, human resources, accounting—he or she can add one more hat to that mix: director of marketing, Wallace told attendees of Fabricare 2012.

“You work incredibly hard for your business, but the fact of the matter is things have changed. … We’re all trying to reinvent ourselves on the fly, trying to deal with the new marketplace. I think that trying to come to grips with some of the new marketing techniques is really an important part of that overall process.”

December 1, 2011
NLRB Extends Deadline for Posting Employee Rights’ Notice to Jan. 31

The National Labor Relations Board has postponed the implementation date for its new notice-posting rule to allow for enhanced education and outreach to employers, particularly those who operate small and medium-sized businesses.

The new effective date of the rule is Jan. 31.

The decision to extend the rollout period from November followed queries from businesses and trade organizations indicating uncertainty about which businesses fall under the Board’s jurisdiction, and was made in the interest of ensuring broad voluntary compliance. No other changes in the rule, or in the form or content of the notice, will be made, NLRB says.

Most private-sector employers will be required to post the 11-by-17-inch notice, which is available at no cost from the NLRB through its website, either by downloading and printing or ordering a print by mail.

March 26, 2010
What's Your Shade of Green?

It's great to be "green." It sounds good; it looks good; it feels good. But is it really good? What does it really mean? Well — like anything else — it might depend on your audience.

January 9, 2009
What's the Difference Between Starch and Sizing?

Q: What’s the difference between starch and sizing? Can spray starch be used in place of sizing?

A: Starch is used to stiffen fabrics such as shirt collars and cuffs, while sizing is used to add body, “crispness” and “hand” to garments. Starch is vegetable-based (it’s formulated from wheat, corn or rice), while sizing is a resinous solution that can be either vegetable- or plastic-based.

September 10, 2008
Your Best Prospects Already Know You

I have a beef with many businesses: They expend so much effort on finding new customers, and very little on keeping the customers they already have. Nothing sticks me more than a business that caters more to complete strangers than it does to customers who have proven their value for years.

August 29, 2008
How do I Spot Pigment-Printed Fabrics Without Losing Color?

Q: I’m having difficulty spotting pigment-printed fabrics. They always seem to lose color.

A: Pigment-printed fabrics are created by mixing a powdered coloring agent (pigment) and an adhesive binding agent to the surface of a fabric using a variety of printing techniques. The print is then cured to make the design permanent. If the binding agent is mixed correctly, and if the print is cured for the proper amount of time, the print won’t “crock” off or fade during the drycleaning process.