SAN FRANCISCO — Sales, revenue, income … whatever you want to call it, it’s the one thing you always want more of. It’s an easy thing to want but a hard thing to get, particularly these days. How do you close the gap?
The only way to get something so big is to break it down into its components. Even drycleaning is more diversified than you would first expect.
On one level, revenue has two components—piece count and price. Multiply the number of total pieces by the average revenue per piece to get total revenue. On another level, there are a variety of product lines, each with its own number of pieces and unique pricing strategy. On still another level, there are various distribution methods—including dry stores, activated plants, retail or commercial routes—used to receive the revenues.
Each perspective has the ability to generate sales and must be independently and jointly reviewed in the hopes of building total, company-wide sales.