SAN FRANCISCO — What a year it has been! Much about 2011 was erratic—the economy, sales trends, financial markets, even the weather. Plus, there were asteroids headed for earth, natural (and man-made) disasters, industry consolidation … and the necessity to proactively sell our services.
The uncertainty created by all these events affected our customers as well as our businesses. It has made budgeting and goal setting for the coming year a greater challenge than ever.
Although there were strong signs of improvement, there are no guarantees for 2012. If you feel that 2011 drove you to be reactive instead of proactive, now is the time to create your strategic and tactical plans for the year ahead.
Planning for the Future
As a business owner, you have worked to improve your efficiency, but this may not be enough to generate distinctive competitive advantages.