With affluent customers and 24/7 automation, a tiny location in a retirement village is rewriting the rules for drop stores.
When Paul Ceccarelli was asked to put a drop store in a retirement community, at first he said, “You gotta be kidding!” Ceccarelli, president of The Cleanist in Plymouth, Mass., was playing golf with Mike Bibina, commercial development manager of Pine Hills, a planned-retirement development in South Plymouth.
