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Content about Online social networking

March 1, 2011
Connect with Customers in Every Medium

CHICAGO — This month’s issue goes to the core of what all drycleaning business owners should do. That is, to use advances in technology to reduce costs and to build customers and revenues.

You can use your current customer base to connect with, engage and find more customers. And the customer databases in your point-of-sale (POS) system are a great tool to use to increase sales, build loyalty and retain big spenders.

February 22, 2011
New Media, New Opportunities

CHICAGO — The year was 1977. I was 20 years old, creating advertising supplements for shopping malls, and I had the opportunity to use a new technology—the Exxon QWIP machine.

I would put a piece of paper into a small mimeograph-like machine and put a phone handset into a cradle; then, I would stand in amazement as the paper spun. Four minutes later, an ad produced in New Jersey was visible in Maryland. Wow—a technology that communicated printed matter through a phone!

July 30, 2010
To Tweet or Not to Tweet?

NEW YORK — Every drycleaner is looking for new ways to increase sales. A sluggish economy makes it particularly important to use marketing tools that can help tap new prospects at minimal cost.

That’s exactly what social networks such as Facebook, LinkedIn and MySpace do. Those services have gotten their fair share of attention in recent years, but the newest medium of all — Twitter — has perhaps the greatest potential for fattening your bottom line.

August 12, 2009
Networking in The Virtual World

One of the biggest buzzwords in business today is “social networking,” but many drycleaners are out of the loop. Social networks such as Facebook, LinkedIn and Twitter have their own vocabulary — but is it gibberish?

When websites were new, some drycleaners jumped right in; others thought they were unimportant. Some waited and built websites as they became expected, but still might wonder why. After all, you sell drycleaning, not computers.

October 14, 2008
MySpace Lets Small Businesses Market to Specific Segments of its User Base

NEW YORK — Drycleaners and other small-business owners may not have the resources for a national online ad campaign, but MySpace now offers a self-service graphical “display” advertising platform that lets small businesses and individuals target their marketing to its vast audience by characteristics such as gender, geography and more.

The News Corp.-owned company’s MyAds advertising platform was released in “beta” test phase in late September after a three-month closed test.