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August 28, 2012
Profiling Customers to Increase Your Dry Cleaning Sales and Profit

SAN FRANCISCO — More you know about customers, more you can engage them with services

SAN FRANCISCO — The more you know about your customers, the more you can engage them with your services. The more you know about your best and most profitable customers, the more you can attract prospects that will become best customers.

So how do you go about it? You may have worked on compiling demographic information such as age, location and income levels. But is that enough?

DEMOGRAPHIC AND PSYCHOGRAPHIC PROFILING

Let’s use a hypothetical example: you have determined that you want to target consumers who earn more than $150,000, live in a specific ZIP code, are 35-45 years old, own a home worth more than the median price in your market, and have a college degree.

I’m going to describe two prospects:

August 14, 2012
CLA Designs Unique Conference for ‘Top 100’ Laundry Owners

RANCHO MIRAGE, Calif. — Fall event hopes to draw self-service laundry industry’s best

RANCHO MIRAGE, Calif. — The Coin Laundry Association (CLA) has put together an event Oct. 11-13 that it hopes will bring together the self-service laundry industry’s most successful people for unmatched educational sessions, networking, exhibits and a unique opportunity to share best practices with their peers.

The Excellence in Laundry Conference is designed specifically for those laundry industry entrepreneurs who want to grow their business and succeed, CLA says. Attendees will rub elbows with some of the most successful laundry industry professionals and learn some of their most coveted secrets to success.

The agenda includes:

February 28, 2012
Adding Alternative Profit Centers to Your Dry Cleaning Business

SAN FRANCISCO — The lifestyle changes of consumers (most notably more casual attire), their extremely hectic lifestyles that limit time and/or desire to run errands, and the downward economic pressure in general have all been factors in the search for alternative profit centers to maintain the economic health of the fabricare industry.

I’m going to address some of the alternatives that are contributing to the sales and profit of cleaners. It is important to remember that any and all of them take careful planning and execution to be successful.

DISASTER RESTORATION

Disaster restoration divisions, with their large orders on the positive side, and the uncertainty of demand on the negative side, have been a common and welcome addition to many companies.

Anyone considering entering this business for the first time is advised to thoroughly research the required initial investment, potential challenges of collection, and the extremely aggressive competition in the sales process. If these factors are manageable, a professional team is required to make this business a success.