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Content about Mystery shopping

October 18, 2012

APPLETON, Wis. — Dry cleaners can use mystery shopping to evaluate, identify and change CSR behaviors at the counter

APPLETON, Wis. — When my husband and I bought our house, the kitchen had the ugliest overhead light I have ever seen. I vowed, “This is the first thing that we are going to throw away.” Fast-forward four years. We are selling the house. Guess what? The ugly overhead light is still in the kitchen.

Owners are great at ignoring the obvious. Mystery shopping—the practice of secretly evaluating a business through personal experience and reporting to its ownership—exposes what customers can clearly see. Here’s what mystery shopping consists of: