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March 1, 2011
Connect with Customers in Every Medium

CHICAGO — This month’s issue goes to the core of what all drycleaning business owners should do. That is, to use advances in technology to reduce costs and to build customers and revenues.

You can use your current customer base to connect with, engage and find more customers. And the customer databases in your point-of-sale (POS) system are a great tool to use to increase sales, build loyalty and retain big spenders.

July 30, 2010
To Tweet or Not to Tweet?

NEW YORK — Every drycleaner is looking for new ways to increase sales. A sluggish economy makes it particularly important to use marketing tools that can help tap new prospects at minimal cost.

That’s exactly what social networks such as Facebook, LinkedIn and MySpace do. Those services have gotten their fair share of attention in recent years, but the newest medium of all — Twitter — has perhaps the greatest potential for fattening your bottom line.

October 14, 2008
MySpace Lets Small Businesses Market to Specific Segments of its User Base

NEW YORK — Drycleaners and other small-business owners may not have the resources for a national online ad campaign, but MySpace now offers a self-service graphical “display” advertising platform that lets small businesses and individuals target their marketing to its vast audience by characteristics such as gender, geography and more.

The News Corp.-owned company’s MyAds advertising platform was released in “beta” test phase in late September after a three-month closed test.