TORONTO — There are dry cleaners that are confused about what to charge for their services, where that pricing structure places their operation within the industry, and how the consumer perceives them.
It is important to explain what goes into the pricing structure used when charging customers for their dry cleaned items. There are a number of ways to do this.
A cleaner could play a continuously looped video at the counter that illustrates how a garment is processed (including as many different processes as are used), place signage at the counter, or use various advertising mediums.
The cost of production starts at the cleaner’s front counter. When a customer drops off clothes, they should consider what system is in place to create the invoice and receipt they receive and how the cleaner identifies their items so what they brought in will be returned to them.
Proper identification includes a complete description of each article, indicating the type of item, color, label identification, and any stains or tears that may be on the garment at the time it was marked in.