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Content about Jim Nicholas

March 12, 2013

CHICAGO — Long an offshoot, restoration has come into its own as add-on that can eclipse core dry cleaning business

CHICAGO — A late-night fire scorches a two-story home, but firefighters are able to douse the flames before the structure is destroyed. Still, the smoke and water damage is extensive. Now, in his time of greatest need, the homeowner turns to his insurance company to begin the process of getting his family’s lives back to normal.

So, who does the insurance provider turn to at a time like this? It’ll call in contractors to see about repairing and/or rebuilding the structure, but before that can happen, something has to be done about the family’s personal belongings. Can they be saved? Are they worth saving?

That’s when the smart adjuster calls in a dry cleaner that specializes in restoring garments and soft goods. Long an offshoot of dry cleaning, restoration has come into its own as the add-on that can easily eclipse the core business.

June 6, 2012

HAYWARD, Calif. — New book singles out firm for creating “goose bump” moments

HAYWARD, Calif. — A new book describes fabric restoration company FRSTeam as a franchise that “…Wows Its Customers the Apple Way.”

In The Apple Experience: The Secrets to Building Insanely Great Customer Loyalty, author Carmine Gallo explores the methods and practices used by Apple and other innovative service pioneers like FedEx, Disney, The Ritz Carlton and Zappos.

FRSTeam was honored to be in the company of these leaders and singled out for the brand culture that has created “goose bump” moments, FRSTeam’s internal name for its “wow” customer service experiences.

In the narrative on his first meeting with FRSTeam President Jim Nicholas, Gallo reveals a common misconception after learning that FRSTeam is a fabric restoration service brand that restores clothing and other items after a smoke, fire, or water loss.

“Don’t you just pick up the damaged goods, restore them, and return them?” Gallo asks Nicholas.

January 3, 2011

HAYWARD, Calif. — Entrepreneur magazine has recognized FRSTeam in its 2010 Franchise 500 feature again, ranking the restoration company No. 307 on its list of top North American franchisers. FRSTeam came in at No. 499 in 2009.

October 12, 2009

HAYWARD, Calif. — The independent licensed operators of Fabric Restoration Service Team (FRSTeam) franchises are reporting strong growth, with eight of 30 operators having expanded or planning to expand their territories and facilities, despite the current economic troubles.