Home
Share |

Content about Jack Mitchell

April 1, 2013
Dry Cleaning Pros Exchange Best Practices During Conference

CANCUN, Mexico — DLI, NCA members share ideas, soak up sun

CANCUN, Mexico — When was the last time you shared ideas with industry peers on how to make your dry cleaning business more efficient, expand your customer base, or boost your bottom line?

More than 100 dry cleaning professionals traveled to a Cancun resort in January to exchange best practices during a joint conference sponsored by the Drycleaning & Laundry Institute (DLI) and the National Cleaners Association (NCA).

Brian Johnson, DLI’s director of education and analysis, called Secrets The Vine resort a “fantastic venue.” Attendees learned each other’s business secrets at daily, three-hour seminars. For example, motivational speaker and author Jack Mitchell discussed his “Hug Your Customers” philosophy that helps his business operating men’s and women’s specialty stores to thrive.

“His methods were fascinating,” says Johnson, explaining that “hugs” are unexpected gestures like placing a birthday card in a customer’s suit pocket.

October 3, 2012
DLI/NCA Five-Star Brainstorming Winter Conference

The Drycleaning & Laundry Institute and the National Cleaners Association are planning their next Five-Star Brainstorming winter conference for Jan. 17-20 in Cancun, Mexico.

Jack Mitchell, author of the best-seller Hug Your Customers, and CEO of the nation’s largest luxury clothing retailer, will demonstrate how cleaning businesses can adopt an approach that will make customers love them and keep them coming back for more.

“We’re talking about small and easy-to-do things that Jack Mitchell has proven make a big difference,” says Nora Nealis, NCA’s executive director. “It’s also a nice plus that Mr. Mitchell is talking to us about the exact same consumer. He is selling them clothes, and we’re cleaning those clothes for them.”

“When we ask our members what we can do for them, we often hear, ‘Send me more customers,’” says DLI CEO Mary Scalco. “Jack Mitchell’s philosophy, if put into practice, should keep the customers coming back and generate new ones.”

September 18, 2012
Customer Service: Roll Out the Red Carpet (Part 1 of 2)

LONG BEACH, Calif. — Nothing is more integral to a service-oriented business than pleasing customers

LONG BEACH, Calif. — Providing good customer service was a common theme among the dry cleaning professionals presenting educational sessions during the recent Fabricare convention in Southern California. And Cleaner’s Supply’s Trudy Adams, the New York-based dry cleaning supplier’s director of customer service and sales, believes nothing is more integral to the health of a service-oriented business.

She opened her presentation by asking the dry cleaning store managers and customer service representatives in the audience to raise their hands. “That’s fantastic, because I’m one of you. I don’t own a business. I am a front-line employee. Front line determines your bottom line.

“You are going to decide whether your business is a success or a failure. You are the most important people in that business when you are at the front counter. You are the face of the business.”

January 5, 2011
LCI’s Fall Meeting A Success

CHICAGO — Affiliates of Leading Cleaners Internationale (LCI), a consortium of high-end operators, came together recently in Chicago for an in-depth educational meeting.

This fall program brought LCI affiliates to the Windy City from throughout North America for ongoing development of ownership skills. LCI executive coordinator Barry Gershenson welcomed members and guests to the two-and-a-half-day meeting.