The Drycleaning & Laundry Institute and the National Cleaners Association are planning their next Five-Star Brainstorming winter conference for Jan. 17-20 in Cancun, Mexico.
Jack Mitchell, author of the best-seller Hug Your Customers, and CEO of the nation’s largest luxury clothing retailer, will demonstrate how cleaning businesses can adopt an approach that will make customers love them and keep them coming back for more.
“We’re talking about small and easy-to-do things that Jack Mitchell has proven make a big difference,” says Nora Nealis, NCA’s executive director. “It’s also a nice plus that Mr. Mitchell is talking to us about the exact same consumer. He is selling them clothes, and we’re cleaning those clothes for them.”
“When we ask our members what we can do for them, we often hear, ‘Send me more customers,’” says DLI CEO Mary Scalco. “Jack Mitchell’s philosophy, if put into practice, should keep the customers coming back and generate new ones.”