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Content about Haute couture

November 28, 2011
What’s All the Fuss About Haute Couture?

SAN FRANCISCO — Since the November/December issue of American Drycleaner features fashion and fabricare, it might be opportune to examine the impact of the haute couture runway fervor on the day-to-day business of dry cleaning.

GOOD FOR BUSINESS

The obvious effect of the fashion previews is to help us determine what challenges may lay ahead in caring for the fashions that eventually arrive in our stores. The more important influence is likely much greater. Being attuned to fashion and the interests of passionate fashionistas is good for your business. And the fashion industry is the most direct path to reach these desirable, fashion-obsessed consumers.

The elusive next generation of young dry cleaning customers avidly follows fashion trends via all media, including electronic and print magazines. Fashion influence will direct them to your doors (or vans).

December 26, 2008
Cleaning the Latest Fashions Safely

When one thinks of haute couture, one thinks of the emaciated models who never smile and walk like they have a displaced hip as they show off world-famous designers’ creations. But there’s more to it than what’s depicted on television and in the glossy magazines. Look beyond the fashion-model stereotype and the weird clothes — not many people can buy these garments.

November 14, 2007
A Tour of Haute Couture

America’s Best Cleaners (ABC), a certification organization for high-end drycleaners, took a number of affiliates to Paris to take a behind-the-scenes look at haute couture last month as part of its ongoing educational programs.

November 14, 2007
ABC Goes Behind the Scenes of Haute Couture

PARIS, France — America’s Best Cleaners (ABC), a certification organization for high-end dry cleaners, took a number of affiliates to France to get a behind-the-scenes look at haute couture last month as part of its ongoing educational programs.