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Content about Harvey Gershenson

July 26, 2012
Starting Strong: Getting a New Dry Cleaning Plant Up and Running (Part 2)

CHICAGO — Each start-up is unique, but there are basic guidelines to follow

CHICAGO — Opening a new dry cleaning business is a big step, whether you’re coming in fresh to the industry and are investing for the first time or you’re a current owner who’s looking to expand your operation by adding a new location.

Each plant start-up has its own unique challenges and requirements to meet, but there are some basic guidelines to keep in mind as you pursue your new venture.

KNOW-HOW

Given his position as director of education and training for the Drycleaning & Laundry Institute (DLI), it’s not surprising that Brian Johnson is passionate about continuing education. What may surprise you is his assessment of the dry cleaning community’s know-how.

“Probably one of the biggest issues in the industry today is the people that are running the dry cleaning businesses truly don’t understand the principles of cleaning clothes,” he says. “They tend to focus more on how to operate the machinery. The science is lost.”

July 24, 2012
Starting Strong: Getting a New Dry Cleaning Plant Up and Running (Part 1)

CHICAGO — Each start-up is unique, but there are basic guidelines to follow

CHICAGO — Opening a new dry cleaning business is a big step, whether you’re coming in fresh to the industry and are investing for the first time or you’re a current owner who’s looking to expand your operation by adding a new location.

Each plant start-up has its own unique challenges and requirements to meet, but there are some basic guidelines to keep in mind as you pursue your new venture.

STARTING POINT

An entrepreneur has to decide whether to buy an existing plant that will produce immediate cash flow or open a new location, says industry veteran Harvey Gershenson, who worked 44 years as a dry cleaner before selling his California business in 2007 and opening a consulting firm.

And whatever choice he or she makes, Gershenson hopes that it is influenced by a thoughtful business plan. “The No. 1 thing I would suggest for anybody who’s going into the business, whether they buy existing or look to start from scratch, is to do a written business plan.”

May 18, 2011
Cleaner’s Supply Expands Consultants Corner for Clean 2011

LAS VEGAS — Cleaner’s Supply will offer an expanded Consultants Corner at Booth #3635 during this year’s Clean Show in Las Vegas, June 6-9. The popular Q&A sessions invite showgoers to meet some of the industry’s most respected authorities and get advice on management and operational issues.