CHICAGO — Not so long ago, when you looked up “green” in the dictionary, there was a brief definition about color or pigment. Today, it’s difficult to read or hear the word “green” without also thinking of the environment, of conservation, of sustainability. And your customers are thinking about it, too.
Interest in Green Services on Rise
Wherever you stand on running a green business, it’s worth noting that some of the latest research shows that consumers are just as interested in patronizing green services such as drycleaners as they are about purchasing green products.
Mintel, a leading global supplier of consumer, product and media intelligence, reports that consumer interest in green services doubled from 2008 to 2010. Thirty-four percent of consumers say they take into account the “greenness” of their drycleaner, compared to just 12% in 2008.