LONG BEACH, Calif. — Mary Scalco, CEO of the Drycleaning & Laundry Institute (DLI), and Nora Nealis, executive director of the National Cleaners Association (NCA), visit a lot of dry cleaning operations in their work. They are direct competitors, but they share a common goal: improving the dry cleaning industry and helping its operators learn how to build better businesses.
And so the two recently collaborated on an educational seminar, offered during the California Cleaners Association’s Fabricare show, that demonstrates What Cleaners Are Doing to Thrive Today.
SEE THINGS DIFFERENTLY
If you want your dry cleaning business to thrive, Scalco says, there’s something you must do. “You change the way you look at things, and the things you look at change.”
You’re no doubt familiar with the FedEx logo, as it can be seen on the delivery company’s trucks, on billboards, in TV commercials, and more. But did you ever notice that the logo contains within it an arrow? It is an ingenious way to depict movement, she says.