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Content about Customer relationship management

June 26, 2012
The Dream Dry Cleaning Plant (If Money Were No Object)

SAN FRANCISCO — What would you include in your wish list for a new or renovated plant

SAN FRANCISCO — Do you dream of a new plant? Are you tired of “making do” with what you have? What would you include in your wish list for a new or renovated plant if you were not constrained by cash or space?

Of course, that is never the actuality and there are always constraints, but let’s suspend budgetary and space limitations momentarily and dream a bit.

In addition to the obvious basics for which there exist standard checklists, a state-of-the-art dry cleaning and laundry plant would include:

RETAIL STORE FRONT

Even in industrial locations, retail plant stores can generate substantial sales volume if they are well designed, appropriately marketed, and also professionally managed.

Some considerations and components that increase the probability of success for any dry cleaning store include:

March 1, 2012
Eliminate Aggravating Traits in a Dry Cleaner Clerk

PEMBROKE, Mass. — A customer walks into your store and says a few words to the counter person. Your employee enacts some business: looks up an order, takes in money, pulls the order off the rack and hands it to the customer, or checks the status of an item. Then the customer leaves.

This exchange is typically brief—three to five minutes at most—but it is the most important few minutes for you and your customer.

This time of customer/employee interaction is an opportunity for your business to shine or to disappoint. It is how the customer forms his/her opinion of his/her dry cleaner. The customer walks out with answers to these questions:

March 1, 2011
Connect with Customers in Every Medium

CHICAGO — This month’s issue goes to the core of what all drycleaning business owners should do. That is, to use advances in technology to reduce costs and to build customers and revenues.

You can use your current customer base to connect with, engage and find more customers. And the customer databases in your point-of-sale (POS) system are a great tool to use to increase sales, build loyalty and retain big spenders.

September 10, 2008
Your Best Prospects Already Know You

I have a beef with many businesses: They expend so much effort on finding new customers, and very little on keeping the customers they already have. Nothing sticks me more than a business that caters more to complete strangers than it does to customers who have proven their value for years.