CHICAGO — While the vast majority of women enjoy shopping for clothes, according to a new study from the Chicago offices of the global market-research firm Mintel, they increasingly avoid garments that have to be drycleaned.
Some 87% of women have gone clothes-shopping for themselves in the past year, the study says, and 84% made a purchase. But three out of four women who shop (75%) say they avoid items that require professional care.