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Content about Concord

April 16, 2013

CONCORD, N.C. — Where darks and lights meet; cleaning furs; and protecting ornamental trim

CONCORD, N.C. — In a previous edition of American Drycleaner, readers like you were given a “heads-up” about what to expect from the fashion styles entering the marketplace (Fashion vs. Fabricare, November/December 2012).

The Federal Trade Commission’s recent request for comments on garment care labeling is a symptom of the continuing problem facing our industry.

The manufacturer’s focus on marketability and profitability at times runs contrary to serviceability. It is the obligation of the garment care professional to recognize that the customer’s item has a unique set of handling characteristics and then determine the best way to protect those unique characteristics while reconditioning the item for continued use in the future.

That is a mouthful, I admit, but I hope you get the point. “They” design the garment and “we” have to clean and finish the garment.

March 19, 2013

CONCORD, N.C. — Much like the rebirth of natural fibers 25 years ago, many cleaners have little experience in the proper cleaning and finishing of a necktie.

CONCORD, N.C. — I am hoping we have turned the corner on the “casual workplace” trend and will begin to see an increase in the neckties to be cleaned. Much like the rebirth of natural fibers 25 years ago, many cleaners have little experience in the proper cleaning and finishing of a necktie.

Men have an emotional attachment to their ties. Favorite ties are worn until the edges and knot areas are threadbare. I am guilty of having more than 50 ties, but I wear one from the same eight or 10 on most occasions. My red tie with diamond shapes of royal blue and silver has been retired but still brings back memories of my first consulting job.

Cleaning a necktie is as much art as it is skill. It involves knowing more about what not to do than about aggressive techniques. Ties are not cheap. Polyester ties often sell at between $20 and $50; a good silk tie may sell for around $140. At the point where emotion and investment meet, the cleaner can easily find a profitable item.

February 5, 2013

CONCORD, N.C. — Wet-side rings brought by the customer, and wet-side rings left behind by attempts at stain removal

CONCORD, N.C. — There are good rings, such as gold, silver, wedding, and even ear. But unfortunately, there are also some not-so-good rings: wet-side rings brought in to the cleaner by the customer, and wet-side rings left behind by attempts at stain removal.

These rings have one thing in common: as the circle of moisture dries, contents of the wet area migrate to the outer ring. We are never quite sure what the ring contains, but it is most likely water-soluble.

The rings that come across the counter from the customer usually contain a staining combination. Rings under the arms contain perspiration, while rings on the front are caused by beverages and sauces.

January 10, 2013

CONCORD, N.C. — Diversify to pamper your customers and their garments

CONCORD, N.C. — I recently received a phone call from my friend, Norman Oehlke. Norm probably served IFI (now DLI, the Drycleaning and Laundry Institute) in most every technical position and wrote this very column until 2008. When he speaks, I listen. Closely.

He still keeps a close eye on the cleaning industry and the changing solvents. We talked about the changes we had seen and the struggles facing owner/operators in today’s marketplace. We exchanged a few ideas and agreed that many cleaners have fallen victim to the concept of processing over pampering.

A symptom of this is that large companies have perceived there is profit in home dry cleaning kits due to consumer dissatisfaction with the quality of garment care available. Sadly, these dry cleaning kits have intimidated a number of cleaners, owner/operators who consider the end product of their service to be little better than the level of quality delivered by a rag, a bag and a home dryer.

December 18, 2012

CONCORD, N.C. — Party clothes can produce great income if you earn customer’s respect, build reputation for reliability

CONCORD, N.C. — In order to honor reader requests and continue a tradition, this month’s column addresses some of the more common “land mines” awaiting the professional cleaner during the holiday period.

Party clothes can be a great source of income if you have earned the respect of potential customers and have built a reputation for reliable stain removal.

OIL AND BUTTER

When tablecloths and napkins containing oil and butter are put away, those substances will oxidize. This type of stain is relatively easy to remove when treated early, but the stain will turn deep yellow to brown over time.

Treat oxidized oil with paint-oil-grease remover (POG) on the dry side. Allow the garment to sit for at least an hour before dry cleaning as normal. If this procedure fails to completely remove the stain, repeat it. If the stain still remains, your last option is using KOH solution, made by mixing one-quarter tablespoon of potassium hydroxide into a quart of butyl alcohol. Apply the KOH solution on the dry side and allow the garment to sit for an hour. Tamp and re-clean the area to remove the remaining stain.

November 20, 2012

CONCORD, N.C. — Pre-treatment of stains will immediately increase quality of your cleaning process

CONCORD, N.C. — Many owners believe that pre-spotting is totally unnecessary. The continued evolution of the dry cleaning system allows for much better cleaning by machine than my father ever could have imagined. But this has led many cleaners to adopt an attitude of accepting any stains that do not come out in the dry cleaning machine and returning the garment—usually with a “Sorry” tag.

A “Sorry” tag is a poor advertisement for an operation that presents itself as a professional garment-care service.

Anyone who chooses to be a student of the cleaning industry can prosper by removing stains others routinely return to the customer. Knowledge, effort and experience effectively reduce fear of failure.

The customer brings his or her garments to a professional cleaner to have the stains removed. Any stains that remain in the garment make it appear to be unclean to that customer. No amount of advertising and no reduced pricing structure can sustain an operation that develops a reputation for poor quality. Developing the habit of selectively pre-spotting garments is a step toward improved cleaning.

October 16, 2012

CONCORD, N.C. — Without a reliable foundation in spotting basics, everything else contains unnecessary risk of failure or damage

CONCORD, N.C. — I have found that it is worthwhile to review the spotting basics from time to time. Without a reliable foundation, everything else contains unnecessary risk of failure or damage. But when information is applied through thought and effort, success is easily achieved.

CATEGORIES OF STAINS

Stains can be divided into four general categories: solvent-soluble, chemically soluble, water-soluble, and insoluble.

Solvent-soluble stains are those that will be totally removed by the solution used in the dry cleaning machine. As the number of choices for a cleaning solution has increased, the definition of a solvent-soluble stain has become a product of experience. With variations in chemical content comes a trade-off in the machine between being garment-friendly and being stain-aggressive. Typically, solvent-soluble stains come from light oils and greases that are uncontaminated with carbon or graphite.

July 19, 2012

CONCORD, N.C. — Swearing about cleaning results instead of swearing at cleaner

CONCORD, N.C. — This is the story of a dress, but not your normal dress. Cleaning this dress is the way to get your customers talking and to set yourself apart from the “me too” operators.

This dress will get the customer talking to her friends and neighbors and make her your customer for life. This dress is also a wonderful way to review the stain-removal process. Here is the story of what it takes to get a customer swearing about the results instead of swearing at the cleaner.

The floor-length maroon silk dress featured a mixture of clear and silver sequins on its bodice. The care label read simply Dry Clean Only. The mother of the groom had worn it for the first time to the wedding ceremony and the reception that followed. There, someone had bumped her elbow, causing her to spill a full glass of white wine down the front of her new dress.

June 19, 2012

CONCORD, N.C. — Consider twists, turns and weaves when attempting stain removal

CONCORD, N.C. — Not all garments are created equal, just as not all stains can be removed on the dry side by a simple application of POG and dry cleaning. How a garment is constructed, the way its individual fibers are twisted, turned and woven is an important consideration when attempting localized stain removal. This month, I will address various fabrics and the characteristics that may impact the stain-removal process.

ACETATE

At one time, acetate was a commonly used fabric in garments. With the growth of polyester, acetate has been relegated, for the most part, to the role of a lining material. Unfortunately, this secondary use brings to mind an old cliché: out of sight, out of mind. The acetate and its sensitivities are still there, beneath the surface fabric.

When spotting acetate, be aware that it is highly susceptible to yarn slippage. Hold the steam gun a greater distance from the fabric to further reduce the pressure of the steam and air striking the surface of the fabric. Reduce the intensity of mechanical action used on acetate, and always apply this action over the solid portion of the spotting board.

May 15, 2012

CONCORD, N.C. — Using an enzyme digester to your advantage

CONCORD, N.C. — I am sure you have seen this stain. By its location and texture, you are certain that the stain is blood. But the color is all wrong. Instead of being a shade of bright red, this stain is dark “brick” reddish-brown and could even be called black.

Old blood is an extremely tough stain to remove. The procedure can be made easier with a digester. This month, I will present a straightforward approach to using an enzyme digester to your advantage, both in a soaking bath and at the spotting board.

Digesting is often ignored as being slow and time-consuming. Digesting is often overlooked, due to the highly effective pre-mixed protein stain removers available from the various chemical providers. Sadly, by not considering a digester in the removal of protein stains, the task is at times made less effective, more difficult, and riskier.

Digesters are available in both powder and liquid forms. The powder variety is most often used in a soaking bath while the liquid variety is most often found at the spotting board. The one additional item the stain-removal specialist must have is patience.

April 17, 2012

CONCORD, N.C. — POGs, tannin, light-colored clothing and silk

CONCORD, N.C. — A reader recently sent me an e-mail that contained several questions. I’ve decided that I’m going to use it as the basis of this month’s column, because the problems cited are common to many operations and my comments should provide guidance and options in your stain-removal efforts.

Q: I use _____ as my POG and lately it’s been leaving a chemical stain (ring) on the clothing that I dry clean…

A: Most paint, oil and grease removers (POG) should easily flush in the drycleaning system. The vast majority of POG can be divided into those that are based in alcohol and others that have an “oily” base (OTPR). It is important to know the contents of any chemical stain-removal agent, as some combinations of fiber, fabric and dye are extremely sensitive to the alcohol (pH).

When used on the dry side, POG is effective on chemically soluble stains such as cosmetics, paint and grease as well as aiding in the removal of difficult solvent-soluble stains. POG is generally ineffective on water-soluble stains.

March 20, 2012

CONCORD, N.C. — There are times when all stains begin to look alike

CONCORD, N.C. — There are times when all stains begin to look alike; they seem to be a shade of tan or yellow. The problem is, not all yellow stains are the same.

They do not have the same origin; they do not have the same composition. This yellow/tan can range from caramelized sugar, to a beverage stain, to a stubborn oxidized oil stain.

The earlier the stain is identified, the easier it will be to remove the stain. This points to the need for your customer service representative to form the habit of asking each customer, “Are you aware of any spots or stains on any of your garments?” Information gathered should be passed on to the spotter to assist in establishing the proper course of action to effectively remove the stain.

Stain content will determine the chemical tools necessary and the protocol to follow in stain removal. Fiber content and garment construction, as well as the age of the stain, can adversely affect the stain-removal process. Any attempt by the customer to remove the stain will make professional stain removal more difficult or even impossible.

February 21, 2012

CONCORD, N.C. — There are times when quality stain removal comes down to a series of little things. And there are times when the difference in returning a garment to the customer with traces of the stain vs. exceeding the customer’s expectations hinges on applying a slightly different tool or technique.

Here are some items that you can add to your stain removal toolbox easily and inexpensively:

COTTON SWABS

Cotton swabs are a helpful addition to any spotting board. These swabs are absorbent and free of pigment. By lightly rubbing a slightly damp swab on a garment or its trim, you can test dyes for bleeding.

Cotton swabs are ideal for applying bleaches (especially titanium dye stripper) at the spotting board. A swab will allow you to remove fugitive dye in close areas without fear of drips or contacting undesired areas.

WOODEN TOOTHPICKS

A wooden toothpick allows a spotter to precisely apply a minimum amount of bleach/dye stripper. It can be used to great advantage to restore your customer’s garments and to enhance your reputation.

January 16, 2012

CONCORD, N.C. — A new year brings new opportunities for those prepared to take advantage. You’re no doubt heard the saying, “Foolishness is continuing to do what you have always done and expecting different results.” Make the adjustments in your business model now to capture and keep the customers that will be on the move in the coming year.

The best time to plant an apple tree is 20 years ago, to have apples today. The second best time to plant an apple tree is today, to have apples in the future. If you never get around to planting the apple tree, you will never have apples.

Drycleaning volume may not return to the levels of 10 years ago in the foreseeable future; cleaners are being forced to make do with the lower garment count. The industry is saturated with processing plants that are based on speed and/or price. The niche in the marketplace is reliable stain removal by a knowledgeable operator.

Stain removal is quickly becoming a valuable commodity. Not only does it contribute to the bottom line, it leads to increased customer loyalty.

December 15, 2011

CONCORD, N.C. — When I’m around fabricare colleagues, they often say a certain competitor “just doesn’t know how much he doesn’t know,” or a variation on that theme. Little things can make a big difference, and I’m going to remind you of a few that will help you offer more effective and safer stain removal.

It’s unfortunate when color loss happens during stain removal, and it’s even worse to present to a customer a garment with color loss that easily could have been corrected.

A change in color due to the pH of the spotting tool is usually correctable. As soon as you notice the color around the stain changing, pull the area over the vacuum nose of the spotting board and begin flushing with wet steam. Apply tannin/acid formula to neutralize a protein/alkali spotting agent, or protein/alkali to neutralize a tannin/acid spotting agent. The surrounding color will usually return to the original color quickly.

WHEN USING RUST REMOVER

A stain removal tool that must be neutralized immediately is rust remover. The most common type is dilute hydrofluoric acid.

November 15, 2011

CONCORD, N.C. — If you have been in the industry for less than three years, if you have never received formal training in the “ins and outs” of garment care, if you are dependent on outside salesmen for your information and technical set-up, I urge you to take a minute or two and read this column. It will cover a variety of subjects related to stain removal, and even a little about good, basic dry cleaning that contributes to stain removal.

I have the opportunity to visit a variety of operating plants during a given year and see the ideas of other business people being applied. It breaks my heart to meet someone who has invested their own money plus borrowed money, only to find that volume was much less than they expected. Each and every time, I find someone who failed to research the technical side of cleaning and assumed that buying equipment and leasing space were going to make them rich. Pride goes before destruction.

September 27, 2011

CONCORD, N.C. —  I was interviewed recently for one of those all-too-common consumer reports on drycleaning. The reporter recounted horror stories at the cleaners. Soon, she hit a nerve: “My mom said that cleaners used to get out stains, but today they just make excuses.”

I sincerely hope that she is not referring to your operations. The technical side of garment cleaning carries as much importance to your success as do your promotional efforts. A reputation for poor quality and indifferent service will render each dollar you spend on advertising worthless.

I often hear that two stains—soy sauce and balsamic vinaigrette—are “impossible” to remove. Not true. Armed with knowledge and by giving a little effort, you can remove them and enhance your professional reputation.

August 23, 2011

CONCORD, N.C. — It seems to me that cleaners are looking for a remedy to tannin stains, but few are willing to make the commitment to gain the working knowledge and experience to solve the problem.

Stain removal requires a basic knowledge of fibers, fabrics and dyes. In an industry that is dominated by business models that proclaim “I can do it cheaper than you,” we fail to realize that we are stating to the consumer that there is little or no difference in service and quality.

Look around and you will see a difference in the marketplace. The “me too” cleaners that never bothered to set themselves apart are quietly fading away.

With the perception of a flat economy, the consumer is becoming more demanding about the quality of products and services. Start setting yourself apart from the competitors left in your area. This is the way to “steal” 5-10% from each competitor by acquiring the knowledge and techniques to remove the stains those competitors won’t or can’t get out of the customers’ garments.

August 1, 2011

CONCORD, N.C. — The stain-removal seminar was arranged for operators with less than 18 months experience. Just back from a break, I had started my discussion of tannin stain removal. After going through the protocol for the first time, a lady raised her hand and stood. With the conviction of a Baptist minister, she said, “You can’t do that.”

I asked her to explain. “They told me that the stains all come out in the cleaning machine,” she said. “You are wasting time and money. You can’t stay in business spending that much time on a garment.”

I wish that what she said was true. If it were that easy, a lot more people would succeed in the industry. But there will always be garments that demand more time and attention to clean.

February 25, 2008

CHICAGO — American Drycleaner is pleased to announce that it has added a new columnist, Martin Young Jr., to its stable of industry experts. Young will take over the long-running Spotting Tips column, which has been penned by Norm Oehlke for the last 10 years.