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Content about Company Technology

September 11, 2012

LONG BEACH, Calif. — Make sure your message is where the people are

LONG BEACH, Calif. — Brian Wallace, president/CEO of the Coin Laundry Association, was given a daunting task: to capture the audience’s attention during the final hour of a regional dry cleaning and laundry trade show in sunny Southern California.

But his task was no more challenging than one faced by every dry cleaner: to successfully market his or her store(s) in an environment where potential customers have access to information almost instantaneously and from a variety of sources.

On top of all the other “hats” that a dry cleaner “wears”—customer service, maintenance, production, human resources, accounting—he or she can add one more hat to that mix: director of marketing, Wallace told attendees of Fabricare 2012.

“You work incredibly hard for your business, but the fact of the matter is things have changed. … We’re all trying to reinvent ourselves on the fly, trying to deal with the new marketplace. I think that trying to come to grips with some of the new marketing techniques is really an important part of that overall process.”

August 15, 2012

PULASKI, N.Y. — Creates more than 50 jobs in rural county with high unemployment rate

PULASKI, N.Y. — Fulton Companies, a manufacturer of steam, hydronic and thermal fluid heat transfer products, has been named the recipient of a Jobs Award in recognition of its significant investment in the creation and retention of jobs in Central New York, the company reports.

The annual award, presented by Operation Oswego County (N.Y.), recently brought together more than 140 representatives of regional business, government, education, labor and other various organizations for the announcement.

The Jobs Award was presented to Fulton for its contribution to the regional economy by investing in a $13.5-million, 112,000-square-foot expansion of its manufacturing and office complex located within the region served by the economic and job development authority.

“We are honored to receive the Jobs Award,” says Kevin LaMontagne, CEO of the Fulton Companies. “Through their tireless hard work and dedication, Fulton’s growing workforce is the single biggest contributor to its success.” 

November 30, 2011

Messe Frankfurt, manager of Texcare International, has expanded the online services available to visitors and exhibitors preparing to visit the May 5-9, 2012, exhibition in Frankfurt am Main, Germany.

The www.texcare.com website has been fully revised and is now oriented more toward the needs of individual user groups. Each can find information of relevance to them via special entry points.

An interactive floor plan will enable users to see the exact locations of the various exhibitors in the Frankfurt Fair and Exhibition Centre, and the latest show news will be published regularly in a free newsletter available by subscribing online.

Texcare will be launching a smartphone application that will enable users to find exhibitors quickly and easily, as well as call up topical information about lectures and other events.

The app incorporates an exhibitor and visitor search engine with an interactive plan of the Exhibition Centre, the program of events, and more. It will be available approximately three months prior to the show.

Texcare International is now also represented on Facebook and Twitter.

March 3, 2011

CHICAGO — Where would your business be without the Internet? Even if you never built a website, Google and Yelp! tell people where you are, what you do and how well you do it. With their smart phones and iPads, people no longer reach for the Yellow Pages. Time and technology have marched on.

Operators are embracing the social media to help communicate with customers and build brands.

CHICAGO — Where would your business be without the Internet? Even if you never built a website, Google and Yelp! tell people where you are, what you do and how well you do it. With their smart phones and iPads, people no longer reach for the Yellow Pages. Time and technology have marched on.