BURBANK, Calif. — When Milt Chortkoff retired from dry cleaning in 1983, he was an old hand at it. Having started out at his father’s plant, Hollyway Laundry & Dry Cleaners in the Echo Park neighborhood of Los Angeles, in 1939, he had already spent more than 40 years in the trade. It was, he thought, time for rest and relaxation. And so Chortkoff and his wife, Edie, retired to travel the world.
And after just a couple of years, “I got very bored,” he says.
Powerless against the pull of the business he grew up in, and eager to champion the service credos he had learned throughout the years, Chortkoff re-entered dry cleaning as a consultant. And soon enough, he found himself consulting at a plant that he could buy and run as his own. “I love the action,” he says. “After all, I’ve worked in a cleaners since I was 10 years old. I just love the business.”