What your business means to customers begins and ends with branding. You’re in the cleaning business. If you have a plant, a store or a truck, you’ve already branded your business, whether you know it or not.
Branding is how the public views your business and — directly or indirectly — you. You can mold that image, or you can let it take its own course. Either way, you will develop a brand. If you deliver a poorly pressed shirt, you may lose a customer. Manage your brand poorly, and you could lose your business.