Your first reaction to a sales slowdown in tough economic times is to cut spending on advertising, isn’t it? But doing so is probably one of the most expensive things you can do.
Most of the people trying to fix the economy now don’t advocate saving more money or cutting down on debt; they’re calling for increases in spending. And while spending yourself out of a bad economy seems to make as much sense as a drunk drinking himself sober, the experts are correct — spending will be part of the solution.
