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GREENBELT, Md. — For some job hunters, finding affordable and appropriate business attire suitable for an interview or the workplace can be a challenge. With that in mind, ZIPS® Dry Cleaners and Goodwill® have renewed their partnership to help area job seekers dress for success.

Called Will2Work, the partnership aims to collect gently worn professional attire throughout September for those disadvantaged adults seeking employment.

“Everyone knows the rule. First impressions count,” says ZIPS Co-Founder and Chairman Brett Vago, whose Mid-Atlantic-based company also offers free dry cleaning for the unemployed all year. “This is the least we can do to help those in need put their best foot forward.”

Started by ZIPS in 2008, the Will2Work clothing drive provides adults in need with access to professional attire—including donated suits, dresses, blouses and slacks—that can be worn on the job or to job interviews. At the end of the month-long campaign, ZIPS will clean, press and deliver the clothes to the proper Goodwill location.

ATLANTA — The Clean Executive Committee has selected Global Experience Specialists (GES) to serve as the official services contractor for the 2013 Clean Show in New Orleans.

Three companies submitted proposals for the June 2013 show. “GES did our show in New Orleans in 2009 and did a great job,” says John Riddle, president of Riddle & Associates, the Clean Show’s management company. “We look forward to working with them again in 2013.”

Chicago hosted the first Clean Show in 1977. United Exposition Service Co. was the official services contractor for that event and subsequent shows. GES purchased United in 1993, and the Las Vegas-based company has continued its partnership with the Clean Show for many shows since.

GES produces 3,000 exhibitions and events annually.

The Clean Show—officially titled the World Educational Congress for Laundering and Drycleaning—attracts people across all segments of the textile care industry, from single-owner, coin-operated laundry and drycleaning establishments to giant industrial and institutional laundries and textile rental companies.

KANSAS CITY, Mo. — GreenEarth Cleaning has signed Wotek Corp., Piscataway, N.J., as master licensor of its dry cleaning process for India and the Middle East, GreenEarth reports.

A U.S. engineering company known for exporting and servicing well-known dry cleaning and laundry brands, Wotek will license GreenEarth’s patented process to hotels and progressive drycleaning operators.

The unique fabricare advantages of GreenEarth’s environmentally safe, liquid silicone-based process were a key reason why Wotek sought to partner with GreenEarth.

With the Wotek agreement, GreenEarth is now licensed in 33 countries. It has more than 1,600 affiliate licenses worldwide, approximately half of which are in the United States.

“The level of interest in GreenEarth, both internationally and here in the U.S., continues to grow,” says Tim Maxwell, president of GreenEarth Cleaning. “Our focus remains on quality over quantity; we are very selective about who we partner with to license our patented process and trademarks.”

CHICAGO — On Aug. 1, American Drycleaner began delivering its online advertisements through Google’s DoubleClick for Publishers (DFP) ad server. This move comes with a built-in, trusted third-party auditor of our ad impressions, and represents our next step in improving our service to our audience and advertising clients.

Our ad reporting complies with industry standards as set forth by the Interactive Audience Measurement and Advertising Campaign Reporting and Audit Guidelines. This document establishes a detailed definition for ad impressions—a critical component of Internet measurement—and provides certain guidelines for Internet advertising sellers and ad serving organizations for establishing consistent and accurate measurements.

The American Association of Advertising Agencies (AAAA) and other members of the ad buying community asked for consistent counting methods and definitions and better counting accuracy, and this project was the result.

MILAN, Italy — German chemical company Kreussler & Co. announced a new solvent system at Expo Detergo early last week. Known as SystemK4, the process is safe and environmentally friendly, Kreussler says.

The process centers around a new solvent, SolvonK4. The solvent is biodegradable and nonhazardous according to current European regulations, Kreussler says, and still delivers cleaning results on a par with perchloroethylene.

KNOXVILLE, Tenn. — Jane Zellers, owner of JCZ Training & Consulting in Hershey, Pa., is partnering with Eddie Mannis, president of Prestige Cleaners in Knoxville, Tenn., to form Strategic Fabricare Solutions (SFS), a consulting and training company designed to share expertise with industry operators and management personnel.

SFS will provide consulting and training seminars on a variety of topics, including operational management, customer relations, route development, imaging and branding, and more.

SAN FRANCISCO — America’s Best Cleaners (ABC) has partnered with the European Research Association for Innovative Textile Care (EFIT) of Stuttgart, Germany, which certifies European drycleaners under its FashionCare label. Both ABC and EFIT are affiliated with the Hohenstein Institutes of Germany.