Over the past few months and years, many retailers have been trying to convince the public that they are “green,” or friendly to the planet. This trend is familiar to drycleaners.
In the industry, it began with the question of whether or not perchloroethylene is a cancer-causing substance. Now and for more than 20 years, the federal government and environmentalists have kept the turmoil going. At the same time, industry associations have struggled to counter the bad publicity and still defend the use of perc.