Texcare Asia has already signed 60 top industry brands as exhibitors, according to show planner Messe Frankfurt, with four months to go until the show kicks off in Beijing, China. The China International Exhibition Center will host the event from Oct. 28-30, 2009, in tandem with the Texcare Forum Asia educational program.
Texcare Asia will offer an exhibit floor of almost 10,000 m2 (approximately 108,000 sq. ft.) including country pavilions from Germany and Italy. Big-name brands select Texcare Asia as the preferred trading platform to launch new products in mainland China, Messe Frankfurt says.
For example, “Shanghai Sailstar Machinery Group will be showcasing their latest product range of laundry, drycleaning and folding equipment, which has yet to be launched in China,” says Wendy Chi, Shanghai Sailstar’s marketing manager. “These products include the immensely popular re-use rinsing water system, which generates water savings of up to 50%.”
Alliance International plans to introduce many of its top brands and products to China at the show, says Jean-Marc Vandoorne, senior vice president for international sales. The company will feature new control platforms from Speed Queen, professional units from Ipso, water-saving commercial units from UniMac, steam-heated and turnout-gear dryers from Cissell, new Galaxy control units from Huebsch, and heavy-duty washer-extractors from D’Hooge, among other products.
With the Chinese market growing at a comparatively fast rate, Castic-SMP Machinery Corp. is meeting worldwide economic challenges by appearing at Texcare Asia to display its new, energy-efficient Multimatic and Secomatic drycleaning machines, says Jason Gerling, director of the company’s Hong Kong operations.
“The global economic downturn has given us and our U.S. partner, Pellerin Milnor, the opportunity to develop new models and new technologies that will assist our customers in lowering operating costs and offering significant savings in capital-investment expenditures,” he says.
Like many governments attempting to ease the economic downturn, China’s central government has implemented tax cuts, rebates and exemptions to encourage enterprise investment and consumer spending, Messe Frankfurt adds—good news for sellers of machinery, solvents and supplies. Preliminary calculations indicate that the financial burden on small- and medium-sized industry enterprises will be slashed by as much as $75 billion this year.