LOVELAND, Ohio — Martinizing Dry Cleaning has increased its more than 529-store global presence with the acquisition of Minneapolis-based Dry Cleaning Station.
It’s anticipated that a combination of 10 Dry Cleaning Station full-service plants will initially convert to the Martinizing brand in four markets, including Denver; Southern California; Tulsa, Okla.; and Minneapolis, with other markets to follow, according to Jerry Laesser, Martinizing’s vice president of marketing and franchise development.
Martinizing will expand its brand into new markets and rebrand existing Dry Cleaning Station locations as Martinizing centers (stores in markets with existing Martinizing locations will retain the Dry Cleaning Station name).
“We’ve seen so many strong brands ... go under, not because they were lacking innovation and leadership, but because they didn’t have plans in place for continued expansion in different economic conditions,” says Laesser. “People may be cutting back on luxuries, but they will never give up their drycleaning. By joining forces with Dry Cleaning Station, Martinizing is giving its customers the confidence that they will receive the best service possible at all times.”